World trade issues in the digital era cover a variety of significant challenges and opportunities for countries around the world. With the advent of information and communication technology, globalization is increasingly changing the way trade is conducted. One of the main issues faced is trade regulation. Countries must adapt to update laws to suit new technological developments such as e-commerce and blockchain. E-commerce has become a major driver in international trade, enabling small and medium-sized enterprises (SMEs) to enter global markets. However, the issue of consumer data protection raises concerns. Countries must ensure that personal data is not misused by large companies, which often have more power in regulating data access and use. Apart from that, differences in standards and regulations between countries are also a challenge. For example, product certification and compliance with safety standards can vary greatly from country to country. This can result in trade barriers for companies looking to expand their markets. With the increasing number of digital platforms, regulatory harmonization and product standardization are becoming increasingly important. Another issue that is no less important is unequal competition. Large companies operating internationally, such as Amazon or Alibaba, often have greater resources and better innovation capabilities than SMEs. This widens the gap between large and small companies, creating challenges for SMEs to compete in the global market. Digital payment systems also make trade more efficient, but on the other hand, increase cybersecurity risks. Fraud and data theft are a real threat to entrepreneurs, and require international cooperation to create a safer system. Regulators around the world must work together to develop policies that protect industry players from these potential risks. Technological infrastructure in developing countries is also a concern. Many countries do not yet have adequate access to fast internet, which is essential for conducting international trade transactions. Without good infrastructure, SMEs in developing countries will find it difficult to compete globally. Lastly, changes in trade policies at the international level, such as protectionism and trade wars, affect the stability of world trade. Tensions between major countries, such as the US and China, cause uncertainty that can damage market sentiment. The decision to impose additional tariffs or trade restrictions could trigger a chain response around the world. To summarize, the issue of world trade in the digital era involves various complex layers, from regulation and data protection, to infrastructure, cyber risks and geopolitical dynamics. Rapid change demands adaptation and innovation from all actors in global trade.