ASEAN’s economic development has shown significant progress in the last few decades, despite facing various global challenges. ASEAN member countries, which consist of 10 countries, have sought to strengthen economic collaboration and create greater stability in the Southeast Asian region. Through the creation of the ASEAN Economic Community (AEC), which was launched in 2015, these countries are seeking to build deeper economic integration. Stable economic growth in ASEAN has been successfully driven by increased foreign investment and intra-regional trade. Data shows that total trade between ASEAN member countries increased significantly, reaching more than 600 billion US dollars. Trade liberalization policies and the elimination of tariffs have contributed to this growth. For example, the Regional Comprehensive Economic Partnership Agreement (RCEP) has improved market access in the region and provided additional incentives for entrepreneurs. However, the COVID-19 pandemic has created serious challenges for ASEAN’s economic development. Important sectors such as tourism and transportation experienced a drastic decline. Nonetheless, ASEAN countries have adapted quickly, turning attention to fast-growing digital and e-commerce sectors. According to the latest report, the value of the e-commerce market in ASEAN is estimated to reach 300 billion US dollars by 2025, making the region one of the fastest in digital growth. ASEAN also faces challenges related to climate change and sustainability. With natural disasters on the rise, countries must work together to overcome the negative impacts of climate change. Initiatives such as the ASEAN Agreement on Transboundary Haze Pollution have been an important step in addressing environmental problems while maintaining economic growth. In addition, geopolitical tensions, especially those involving large countries such as the US and China, affect the investment climate in this region. ASEAN must have a strategy to maintain neutrality and create stability, so as to attract more foreign investors without getting caught up in regional conflicts. This is important to ensure sustainable economic growth. Strengthening human resources is also a main focus. Quality education and relevant skills are the key to preparing the workforce to face the challenges of industry 4.0. Training programs and workshops focusing on technological development and innovation are very necessary to create a competitive workforce. Going forward, sustainability and digitalization initiatives will be a top priority in the national economic development plans of each member country. Investments in green infrastructure and smart technologies will be long-term growth drivers. Through cooperation, ASEAN aims to form an inclusive and sustainable economy amidst ever-changing global challenges. Innovation in the fintech sector also provides great opportunities for economic development. With the adoption of the latest technology, ASEAN is able to provide better financial services for MSMEs. This drives local economic growth and creates new jobs. With all the opportunities and challenges that exist, ASEAN continues to strive to become a strong economic power. Through synergy between member countries and collaborative initiatives, the region seeks to face global challenges and realize sustainable economic growth in the future.